Art PR

Pier Walk Sign with Mural by MSG Concepts (QR sign located to the left of mural)

Local Deerfield Beach Hosts Launch New Location with an Outdoor Mural by MSG Concepts & Art by Oliver Gal Inside


New location combines food, travel and artistry into a single colorful story

DEERFIELD BEACH, FL, UNITED STATES, January 19, 2023 / -- Once upon a time, there was a vacation rental building in Deerfield called the Shore Road Inn. It was a 20-unit apartment building with a pool in the center courtyard that was built in 1969. Around 2017 it turned into a sober house for a couple of years, and then just before the COVID pandemic hit, it turned back again into a vacation rental building called BeachWalk.
Oliver Gal Painting Hanging Over Sofa Bed
By and by, in that historic year of 2020, BeachWalk hosted an Airbnb property called Casa Kahlo, a one-of-a-kind Airbnb studio inspired by Frida Kahlo’s bold legacy, developed by the Pia Group and the Kahlo Corporation. As the first Frida Kahlo inspired getaway in Florida, this space honored Frida’s fearless personality through custom made murals and unconventional patterns and design — but it was not to be, because soon after, the 2020 pandemic took it’s toll and Casa Kahlo became another casualty…

Now, the Casa Kahlo may be coming back in 2023 as discussions have re-started between the Kahlo Corporation and the property’s newest owners.

Pier Walk on Deerfield Beach isn’t just a new name for the new hosts and owners Danielle & Marco Cepeda. Since the launch of their new 20 unit(QR sign located to the left of mural) extended stay location in December 2022, they sought to connect their property with the history of South Florida and Deerfield Beach.

On the outside, the Pier Walk mural they recently installed was a collaboration between female owner and artist, Danielle Cepeda - who created and developed the original concept of the mural — and MSG Concepts who executed the final design. MSG Concepts is a well-known professional artist and has created many artistic landmarks throughout South Florida, including the hip and artistic Wynwood district. MSG Concepts has also collaborated with bigger names such as Nike and Disney.

On the inside, walls are decorated with beach-y pop art by Oliver Gal, a local female owned brand company founded by sisters Ana Sanchez-Gal and Lola Sanchez, who are accomplished artists, authors and business owners. Danielle herself has an artist background with a Masters in Arts Administration from NYU and a Bachelors in Literature from her undergrad at Washington University.

And taking a page from their Hollywood location, vintage postcards from South Florida are featured along the walls of several Pier Walk apartments, from the 1930s through the 1970s. It showcases a little history from snowbirds of winters past and the endless summers they shared with those far away friends and families over nearly 100 years. “The property, the postcards, the art and the mural all help us to tell the story of South Florid and Deerfield Beach. And when guests arrive, they become a part of that history and tradition at Pier Walk.”

The owners are currently seeking their newest mural collaboration to wrap the pool house at the foot of the courtyard swimming pool with a color field or representative art.

Part of their reason?

By summer 2023, they plan to launch a full outdoor kitchen adjacent to the pool house with a canopy for those hot summer days, and a sink and natural gas BBQ grill with counter space for cooking and seating larger groups.

With the new Boca Brightline Train Station just ten minutes away, Marco and Danielle anticipate that the opening of high-speed train service to Orlando in 2023 will bring additional group and business travelers to South Florida, connecting travel with food and art at Pier Walk.

“The new pool house mural would serve as the perfect pool backdrop for guests and their groups having a relaxing swim or cooking on the pool deck, dining and having drinks together al fresco,” said Marco Cepeda.

And they hope many will do just that.


New Extended Stay Rentals Launch with Your Own Personal Office Inside

Pier Walk View from the Pool DeckWork From Home travelers may find an idyllic lifestyle balance at the new Pier Walk

DEERFIELD BEACH, FL, UNITED STATES, January 20, 2023 / -- Owners Marco and Danielle Cepeda have owned and operated a three-unit short-term rental property in Hollywood Florida since 2018. When the pandemic shutdown started in March 2020, they quickly evolved their business model to include extended stays by opening a direct booking site, renting to traveling nurses, and capitalizing on still surging trends like outdoor living and work-from-home travelers.

On December 15th, 2022 they officially launched their new extended stay location right here on Deerfield Beach Island, called Pier Walk. Pier Walk is an apartment complex that offers modern furnishings, fully stocked kitchens, bike racks, wireless printers, office supplies, high-speed WiFi, pet-friendly studios, and mid-stay cleaning packages.

Guests also have access to video tours and an online guidebook to help them navigate recommended locations within walking distance and “live like a local”.

On December 21, 2022, the Brightline Train opened its new Boca Raton and Aventura stations, connecting travelers to Miami, Aventura, Fort Lauderdale, and West Palm Beach. Pier Walk is conveniently located near the Boca Brightline Station, which advertises to group travelers, conventioneers, and guests looking to “dump the pump”.

In 2023, Brightline will connect to Orlando making weekend trips to Disney possible. Travelers can reach Orlando in only 2 hours from West Palm Beach traveling at 125 mph.

And in the summer of 2023, Marco and Danielle plan to open a full outdoor kitchen to host small events and group travelers.

Currently, their office amenities package is available by request for $24 but if the new amenity is successful they plan to have them installed permanently in all of their larger units.



New Group Rentals Launch in Deerfield Beach With an Edge in Tech

Large group travelers will have access to high-speed train travel from Miami to Orlando

Their AI-generated video guidebook includes a musical soundtrack and a female narrator that welcomes fellow Pier Walk sun lovers!” — Marco Cepeda

DEERFIELD BEACH, FL, USA, October 13, 2023 / -- Pier Walk may have a 60-year history but today’s technology is giving it a modern edge. Their website features QR image video tours, online guidebooks, and a Pier Walk ChatGPT AI bot that can answer frequently asked questions from their website using artificial intelligence in any language.

Beginning September 2023, owners Marco and Danielle Cepeda officially launched their new group listings that can host from 10-16 guests. Using their online reservation system, guests can book any of Pier Walk’s 20 available units that can host up to 50 total guests.

In the same month, the Brightline bullet train opened service to Orlando making weekend trips to Disney possible from the Boca Raton station nearby in a little over two and half hours. The Brightline also offers train service to Miami, Aventura, Fort Lauderdale and West Palm Beach, which advertises to group travelers, conventioneers and guests looking to “dump the pump”.

Now, Pier Walk is using AI software to run automated PPC campaigns and to create marketing videos using simple prompts and bulleted talking points. Their AI-generated video guidebook includes a musical soundtrack and a female narrator that welcomes “fellow Pier Walk sun lovers!”


Rentals start as low as $129/night and can be booked online at Pier Walk on Deerfield Beach. It’s located one block from the beach and every booking comes with an online guidebook with hyper-local recommendations to the nearest and best restaurants, activities and services, so all guests can, “live like a local”.

For further information check out or contact Danielle or Marco Cepeda at CONTACT@PIERWALKDEERFIELDBEACH.COM.